“It was a tremendous success,” says Wim Vanhool, Executive Board Member of Temsa Europe, “Customers appreciated the way we hosted them and in particular the confidence that we were able to create in terms of services and environmental performance.”
TEMSA products are sold in 46 countries of which at least 9 were represented at Busworld and returned with signed purchase orders. The key markets for TEMSA are still Benelux, Germany, Scandinavia, Italy and France. The preferred vehicles for years have been the touring coach TEMSA SAFARI HD in stainless steel and the midi-coach TEMSA OPALIN in touring or intercity version. The city bus TEMSA AVENUE also made a great impression and constituted a major part of the total sales at Busworld Kortrijk.
"Choosing Hall 7 exclusively for us was of course a bit risky," says Ali Murat Atlas, Managing Director of Temsa Europe, "But we were confident that customers would look for us and we have taken every opportunity that was available to remind them that we were waiting for them in Hall 7. Once they reached us, many enjoyed staying for a long time. Now everyone knows where to find us for the coming Busworld Kortrijk exhibitions."
TEMSA presented the world première of its AVENUE HYBRID which drew a lot of attention and effectively positioned us as a legitimate partner for the development of city buses for environment-friendly public transportation. The shift towards environmentally-conscious products and services was valued by over 500 visitors who preferred a digital product brochure instead of the paper version. In addition, TEMSA had a tree planted on behalf of each of these visitors.
"We are very happy with the quality of the visitors," says Louis Kern, Group Product Manager, "Interest is high, also from research and development companies who see TEMSA now as a brand that stands for innovation. We will pursue our efforts to bring additional features on to the market that will lower the kerb weight of our vehicles and increase their cost efficiency and environmental performance."